Marketing leader with 15+ years of experience driving global and regional brand growth through integrated B2B ingredient marketing strategies.
Relevant Skills
Integrated global and regional marketing strategy
Expertise Summary
Maddy is a marketing leader with 15+ years of experience driving brand visibility, engagement, and organic growth via integrated global/regional strategies.
She is an expert in creating B2B branded ingredient marketing strategies.
Maddy worked her way up from Marketing Coordinator to Senior Marketing Director over the last 16 years.
She leads a small cross-functional regional marketing team, delivering 1,000+ projects yearly with improved efficiency and alignment.
Maddy strengthens brand consistency across acquisitions/regions (messaging, signage, fleet, apparel, assets) to protect equity.