Marketing Manager

• Laura brings over five years of progressive marketing experience, with the last three years spent in leadership roles managing cross-functional campaigns, multimillion-dollar budgets, and agency/vendor relationships.
  • Her background spans B2B and consumer packaged goods (CPG) marketing, with a specialization in go-to-market strategy, brand positioning, and analytics-driven growth marketing.

Key Achievements & Contributions:

• Drove $118M in sales pipeline growth by leading commercialization of a North America product portfolio, managing a $12M annual budget, and executing integrated campaigns that consistently generated 500+ monthly conversions.
• Launched go-to-market strategies for well-known CPG brands, expanding retail distribution and building awareness through multi-channel campaigns across retail, eCommerce, influencer, and paid media.
• Improved ROI by 18% year-over-year through KPI dashboard development (Power BI, Google Analytics), enabling data-driven adjustments to paid media, email, and content campaigns.
• Strengthened customer engagement through personalized email and nurture campaigns, achieving 15% lift in conversion rates and open rates above industry benchmarks.