Leading global portfolio strategy, innovation, and market expansion
Larry – Global Sales Director
Larry is a Global Sales Director and commercial leader with 15 years of experience driving revenue growth, leading go-to-market strategy, and building high-performance teams across CPG and wellness industries.
Relevant Skills
Go-to-market execution, sales enablement, and omnichannel growth strategy
Expertise Summary
Larryis ahighly accomplished Global Sales Director and commercial leader with 15 years of experience driving profitable growth and building high-performance teams in public and private sectors.
He is MBA-qualified in Marketing & Finance, and an Air Force veteran, with award-winning leadership experience in wellness-focused CPG brands and multinational firms.
Career Highlights:
15 years leading marketing, innovation strategy, and go-to-market execution in consumer packaged goods (CPG)
12+ years of category experience in Vitamin, Mineral, Supplements (VMS), and Sports Nutrition
Extensive P&L ownership managing businesses from $5M to $135M in annual revenue
Led Global Specialized Nutrition Ingredients Portfolio at a premier food and industrial products company, delivering +9.6% YoY revenue growth and 14.3% net profit in 2024
Directed a weight loss brand’s live Super Bowl event with major media coverage and consumer engagement
Achieved 2.1X portfolio sales growth and 3.4X online sales for probiotics through strategic content and investment
Launched a product, achieving full chain distribution at major retailers, and exceeding revenue targets by 9%
