Marketing Director

• Cassandra is a demand generation and digital strategy specialist with over 10 years of experience designing and executing multi-channel marketing campaigns.
• She brings deep industry expertise and proven experience developing digital strategies for supplement, wellness, and healthcare brands.
• Cassandra is recognized for transforming complex data into actionable growth strategies, building trust across teams, and delivering measurable business results.

Highlights & Achievements:

• Expert in HubSpot, AI analytics, and predictive scoring, achieving a 63% lift in lead conversions
• Delivered high-impact influencer strategies, generating 365K+ reach and $439K in earned media value while maintaining cost efficiency ($1.64 CPC)
• Increased social media impressions by 94% and engagement by 71% through integrated content and paid/influencer campaigns
• Managed multi-channel campaign execution (organic, paid, influencer, SEO, web, email), resulting in 300+ qualified leads on key product launches