Maria is a growth-focused marketing leader driving lifecycle strategy, customer engagement, and revenue impact across B2B SaaS, CPG, and health science brands.
Relevant Skills
Lifecycle marketing and customer engagement strategy
Expertise Summary
Maria brings over five years of progressive marketing experience, with recent leadership roles driving lifecycle marketing and customer engagement across B2B SaaS and consumer packaged goods (CPG) sectors.
Maria currently owns a global B2B lifecycle marketing strategy, where she was rapidly promoted into a newly created leadership role.
She has scaled email marketing volume by 283% YoY, achieved industry-leading open and click-to-open rates, and led webinar programs generating thousands of registrants and high attendance.
Working for a health science company, she led the launch of a $14M women’s health supplement brand and managed a $4M annual budget.
She successfully grew product share and category sales through integrated multi-channel campaigns across retail and DTC.
Maria developed and executed the first-ever digital marketing strategy for legacy supplement brands, increasing sales by 23% YoY and driving significant eCommerce revenue growth (+501% YoY via CRM and SMS).
She has experience using integrated advanced AI tools to accelerate content creation and campaign personalization, enhancing marketing efficiency and effectiveness.
