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Featured Talent

Marketing Director

Looking for:

Permanent

Years of Experience:

5

Expertise:

Scaling CRM, email, SMS, and eCommerce growth

Maria – Marketing Director

Maria is a growth-focused marketing leader driving lifecycle strategy, customer engagement, and revenue impact across B2B SaaS, CPG, and health science brands.

Relevant Skills

Lifecycle marketing and customer engagement strategy

Expertise Summary

  • Maria brings over five years of progressive marketing experience, with recent leadership roles driving lifecycle marketing and customer engagement across B2B SaaS and consumer packaged goods (CPG) sectors.
  • Maria currently owns a global B2B lifecycle marketing strategy, where she was rapidly promoted into a newly created leadership role.
    • She has scaled email marketing volume by 283% YoY, achieved industry-leading open and click-to-open rates, and led webinar programs generating thousands of registrants and high attendance.
  • Working for a health science company, she led the launch of a $14M women’s health supplement brand and managed a $4M annual budget.
    • She successfully grew product share and category sales through integrated multi-channel campaigns across retail and DTC.
  • Maria developed and executed the first-ever digital marketing strategy for legacy supplement brands, increasing sales by 23% YoY and driving significant eCommerce revenue growth (+501% YoY via CRM and SMS).
  • She has experience using integrated advanced AI tools to accelerate content creation and campaign personalization, enhancing marketing efficiency and effectiveness.

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