Featured Talent

Marketing Director

Looking for:

Permanent

Years of Experience:

14

Expertise:

Developing influencer and content strategies that deliver measurable ROI

Cassandra – Marketing Director

Cassandra is a demand generation and digital strategy expert with 10+ years of experience driving growth for supplement, wellness, and healthcare brands through data-driven, multi-channel marketing campaigns.

Relevant Skills

Demand generation & full-funnel digital strategy, multi-channel campaign execution

Expertise Summary

  • Cassandra is a demand generation and digital strategy specialist with over 10 years of experience designing and executing multi-channel marketing campaigns.
  • She brings deep industry expertise and proven experience developing digital strategies for supplement, wellness, and healthcare brands.
  • Cassandra is recognized for transforming complex data into actionable growth strategies, building trust across teams, and delivering measurable business results.

Highlights & Achievements:

  • Expert in HubSpot, AI analytics, and predictive scoring, achieving a 63% lift in lead conversions
  • Delivered high-impact influencer strategies, generating 365K+ reach and $439K in earned media value while maintaining cost efficiency ($1.64 CPC)
  • Increased social media impressions by 94% and engagement by 71% through integrated content and paid/influencer campaigns
  • Managed multi-channel campaign execution (organic, paid, influencer, SEO, web, email), resulting in 300+ qualified leads on key product launches

Interested in our Featured Talent or have questions? Contact us today, we’d love to help!