Scaling wellness brands across wholesale, B2B, and DTC channels
Angela – VP of Merchandising
Senior merchandising and procurement executive with 13+ years scaling global wellness businesses, driving multi-billion-dollar growth across supplements, grocery, and CPG through strategic, data-driven leadership.
Relevant Skills
Strategic merchandising & global procurement leadership
Expertise Summary
Angela is a senior merchandising and procurement leader with 13+ years as an Executive Team Member at a vitamins and supplements company, including Senior Vice President of Merchandising, Vice President of Purchasing, and Senior Director of Purchasing roles, seeking high-impact opportunities in health/wellness, grocery, or CPG sectors—including fractional executive advisory or consulting positions.
She grew global health & wellness business from $200M to $2.5B in annual sales, focusing on Russia, Middle East, APAC, and US markets through strategic merchandising, cross-functional partnerships (Marketing, Inventory, Product, Operations, Finance), and management of 50K+ SKUs across 2K brands/1K suppliers in VMS, sports nutrition, beauty, grocery, and more.
Angela excels at leveraging deep retailer insights for brand-side success in wholesale sales, market expansion, channel prioritization, pricing/promotions, trade investments, and revenue growth across B2B/DTC; strong references from a wellness company’s founder/owner and senior leaders.
She is open to remote/hybrid roles in Southern California with travel flexibility, targeting positions in merchandising, procurement, or supplier/vendor management.
