Marketing Manager
Industry: Branded and Functional Ingredient Company — Nutraceutical Industry.
United States · Marketing · Retained Search · Manager
The Challenge — Finding a versatile Marketing Manager to own digital operations in a lean, fast-paced environment
A nutraceutical health and wellness company specializing in branded and functional ingredients needed a Marketing Manager to own digital marketing operations and support growth in a lean, fast-paced environment. Ideal candidates required:
- A bachelor’s degree
- Extensive CRM management experience
- SEO and website management capability
- Email marketing campaign experience
- Content creation and social media expertise, especially LinkedIn
- Proven B2B marketing experience
- A highly organized, self-starting profile able to thrive in a startup setting and wear multiple hats
Our Approach — A network-driven search for a hands-on digital marketer and strong cultural fit
Because the role required both hands-on digital execution and a strong cultural fit with a lean, high-tempo team, we used our proprietary search process and deep nutraceutical industry network:
- Searched our database of more than 400,000 vetted professionals and LinkedIn, reaching out to 200+ qualified candidates in the target location
- Narrowed the pool to 30+ professionals with the most relevant industry and operational experience
- Conducted a rigorous multi-interview process and selected the four strongest candidates
- Presented profiles to the hiring manager and scheduled interviews within two weeks of the intake call
- Advanced the top two candidates to second-round interviews with senior leadership, then coordinated a final in-person meeting with the team
- Facilitated an offer to the top candidate the day after the onsite
The Result — A four-week search and an accepted offer the day after the onsite
Four strong candidates were presented within two weeks, and the full search was completed in about four weeks. An offer was extended and accepted the day after the final in-person interview. The selected candidate had competing offers but chose this role as the strongest match across responsibility, pace, and culture. She onboarded successfully, proved an exceptional personality and culture fit with the team, and is off to a strong start.
Outcome: This search highlights our specialized nutraceutical industry focus, speed-to-market process, and white-glove client service — identifying a high-caliber marketing professional from an adjacent company in a niche sector and placing a candidate who was both operationally qualified and a genuine cultural match.