CEO – Wellness CPG Brand
Industry: Wellness Consumer Packaged Goods Brand — Nutraceutical & Wellness Industry.
United States · Executive Leadership · Retained Search · C-Suite
The Challenge — Finding a proven CEO to lead growth alongside a young founder and build out the team
A wellness consumer packaged goods brand needed a CEO to lead growth alongside a young founder and build out the team. Ideal candidates required:
- Prior CEO experience with at least two successful exits
- Deep wellness CPG industry background
- Strong omnichannel expertise, including TikTok Shop, Shopify, and Instagram
- Proven ability to partner with a young entrepreneur while scaling the organization and culture
Our Approach — A retained C-suite search balancing proven leadership with founder-led cultural fit
Because the role demanded both proven C-suite leadership and a strong cultural fit with a founder-led, high-growth environment, we applied our proprietary retained search process and extensive nutraceutical and wellness network:
- Identified 40 CEOs with relevant CPG experience and initiated targeted screening
- Conducted a rigorous multi-interview process that narrowed the field to the five strongest candidates
- Presented detailed qualifications to the client and scheduled interviews within two weeks of engagement
- Advanced the finalist through three panel interviews plus an in-person meeting with the founder and private equity partners
- Facilitated an offer to the top candidate, who accepted immediately
The Result — An immediate acceptance and a CEO onboarded two weeks after the offer
Five highly qualified candidates were presented, and the full search progressed rapidly at the C-suite level. An offer was extended and accepted immediately following the final interviews. The new CEO started just two weeks after the offer and was successfully onboarded. The placement proved an exceptional cultural fit and is currently thriving in the role.
Outcome: This search demonstrates our focus on speed-to-market for retained C-suite assignments, sophisticated search methodology, deep industry network, and white-glove client service — delivering a proven leader who combined the required exits, wellness CPG expertise, omnichannel strength, and ability to partner with the founder while growing the team.